The Art of Strategic Storytelling with Impact. Content is not just about words; it is the voice of a brand, it creates trust, and helps to attract new leads. At Aerosoft, our Content Marketing specialists develop high-performance strategies that match businesses with the most relevant audience at the right time. Our content achieves the goal of education, conversion, or retention.
Content Marketing is the art of writing and sharing content with the right audience in the right way, to attract and engage a specifically identified group of people. In comparison to conventional selling, it focuses more on building a relationship by educating, providing insight, and demonstrating values. Aerosoft manages content as a growth engine, and all its blog posts, case studies, videos, and emails address the very needs and pain points of its audience. The result is increased activity, greater loyalty, and a torrent of qualified leads.
No projects in Aerosoft start without any significant research. Aerosoft looks at your business sector, the habits of your audience, the content that your competitors are lacking and the possible key words. Based on this basis, a specialist in the field of content marketing creates a content plan that will be correlated with your objectives: the popularity of your brand, traffic volume, lead-generation, and optimization of the search engine. The team pays attention to every stage of the customer path, starting with creating awareness up to the conversion.
Aerosoft utilizes innovation in the content-creation lifecycle. We use the power of AI-based technologies, behavioural information, and trend analysis to ensure that brands are highly knowledgeable and forward-thinking. Interactive content, one-to-one email approach, voice-friendly content, and the micro-video approach, among others, enable us to deliver consumable but also retainable content.
The real-time analytics, A/B testing, and constant feedback are used at Aerosoft to adjust a certain strategy and eventually gain the best outcomes. Besides publishing, Aerosoft is also very serious about strategic positioning of contents, healthy internal links, and cross-channel digital marketing to make sure that each article may achieve its natural potential.
Good content informs, and what is more powerful is that it helps to convert. The Content Marketing services, in their turn, are focused on delivering performance, which is the main objective. All headlines, call-to-actions, and paragraphs are written to help him or her make a definite step, to click, to call to request more than the essential information, or to start an open dialogue.