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Case Study: Ray Club Fitness Website

🔴 Designed, Developed & Deployed by Our Agency

The Challenge

Ray Club, a premium fitness brand, needed a website that reflected its bold identity, modern approach to fitness, and community-driven experience. The existing digital presence lacked energy, clarity, and conversion strategy—especially for mobile users and prospective members.

The goal was clear: create a dynamic, high-performance fitness website that inspires action, reflects the brand’s identity, and makes it easy for users to explore classes, memberships, and join online.

Our Role: End-to-End Execution

We partnered with Ray Club from strategy to launch—handling the complete process of design, development, and deployment.

Design

Using Figma, we delivered a vibrant, high-impact design system that captured the brand’s athletic energy while staying functional and user-focused.

  • Eye-catching hero section with gym visuals and CTAs
  • Interactive class schedules and trainer profiles
  • Easy-to-navigate mobile-first layouts
  • Branded color palette, bold typography, and energetic UI animations
  • Clear calls-to-action to book sessions, sign up, or contact the team

We made sure the design encouraged engagement and reflected the real-world experience of being at Ray Club.

Rayclub webpage for a personal training gym showing programs, memberships, and reviews.

Development

We developed a fast, responsive, and SEO-optimized website with:

    • Fully responsive layout for mobile, tablet, and desktop
    • Class schedule integration with filtering
    • Custom-built trainer profile modules
    • Integrated Stripe or third-party checkout flow
    • Membership package highlights and online sign-up flow
    • Lead capture forms with CRM integration
    • Blog and community sections to support long-term engagement

The codebase was clean, modular, and built for performance.

Deployment

The website was deployed on a secure, cloud-based infrastructure, ensuring:

    • Fast page load speeds with asset optimization and caching
    • SSL security and GDPR compliance
    • Integrated analytics and tracking
    • Scalable backend for future features (like member login or online booking)
    • Ongoing support and updates

The Outcome

The new Ray Club Fitness website now acts as a digital extension of the gym itself—energetic, professional, and community-focused. Within the first 60 days post-launch:

  • Page load time dropped by 54%
  • User engagement increased by 38%
  • New membership inquiries nearly doubled

The platform now positions Ray Club as a modern fitness leader and continues to drive measurable business results.