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Case Study: WHEELY — Bike Products Landing Page

🔴 Designed, Developed & Deployed by Our Agency

The Challenge

WHEELY, a brand passionate about cycling and outdoor adventure, wanted a high-converting landing page to showcase and sell its line of premium bike products. The page needed to feel fast, modern, and built for conversions—while capturing the lifestyle and energy of the cycling community. The objective: create a high-performance product landing page that drives engagement and boosts online sales.

Our Role: Full-Scope Delivery

We took ownership of the project from start to finish—handling design, frontend development, and deployment with performance and brand consistency at the core.

Our Role: End-to-End Execution

We handled the full stack—from initial wireframes to live deployment—creating a system that balances clarity, performance, and security.

Design

Our team designed the page using Figma, with a focus on clean visuals, sharp product presentation, and intuitive user flow. Key design elements included:

  • A bold, scroll-triggered hero section with product highlight and CT
  • High-quality product visuals and lifestyle shots
  • Dynamic feature breakdown with icons and short-form text
  • Comparison sections for different models or accessories
  • Mobile-first layout and sticky “Buy Now” functionality
  • Trust-building elements like reviews, guarantees, and delivery info

The visual language aligned with the brand’s adventurous and premium vibe.

Wheely webpage for motorcycles, showing product images, reviews, and a photo gallery.

Development

We developed a fully responsive and conversion-optimized landing page with:

  • Smooth scroll animations and lightweight effects
  • Modular, reusable components for future product drops
  • Optimized images and lazy loading for faster page speed
  • Integrated Stripe or third-party checkout flow
  • Newsletter signup and lead capture integra
  • Built-in analytics hooks for conversion tracking

The codebase was clean, SEO-friendly, and built for scalability.

Deployment

We deployed the landing page using cloud-based hosting with:

  • CDN-backed delivery for fast global access
  • SSL encryption and GDPR compliance
  • Continuous deployment for rapid iterations
  • Compatibility across browsers and device

The Outcome

The WHEELY landing page now serves as a powerful conversion engine for the brand. It elevates product visibility, engages users through modern visuals, and makes the path to purchase seamless.

Post-launch performance in the first 30 days:

  • Bounce rate dropped by 43%
  • Add-to-cart conversions increased by 61%
  • Average session time improved by 2.4x
The brand is now well-positioned for seasonal campaigns and new product launches.